Paid Ads & Performance Marketing in India
Campaigns built around ROAS, not impressions. Performance marketing is the most measurable channel in your stack — which makes it the easiest to do badly.
Why most paid media engagements underperform
Three patterns we see in nearly every audit. Fix these three, and most accounts find 30-50% more efficiency without spending an extra rupee.
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Bidding on the wrong intent
Top-of-funnel keywords spending budget that should go to bottom-of-funnel queries.
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Creative that doesn't differentiate
Generic ad copy and visuals that look like every competitor in the auction.
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Conversion tracking that's broken or shallow
Optimizing toward form fills when the real goal is qualified pipeline.
Our paid advertising services
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Google Ads Management
Search, Shopping, Display, and Performance Max campaigns optimized for the queries closest to revenue.
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Facebook & Instagram (Meta) Ads
Full-funnel Meta campaigns across Facebook, Instagram, and Audience Network.
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YouTube Ads
TrueView, in-stream, and YouTube Shorts campaigns with creative briefing and full-funnel measurement.
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Lead Generation Campaigns
Multi-channel campaigns engineered for cost-per-qualified-lead, not cost-per-click.
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Conversion Rate Optimization
The cheapest way to improve ROAS isn't more ad spend — it's better landing pages.
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Landing Page Optimization
Conversion-focused landing page design and continuous A/B testing.
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Our paid ads process
- Week 1
Account audit & strategy
Full audit of existing campaigns, conversion tracking, attribution model, audience structure, and creative library.
- Week 2-3
Foundation reset
Fix tracking. Restructure campaigns. Rebuild audiences. Refresh creative.
- Month 2 onwards
Compound optimization
Daily monitoring, weekly bid and budget adjustments, bi-weekly creative testing, monthly account reviews.
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Transparent reporting
A live dashboard showing spend, ROAS, qualified leads, pipeline, and revenue impact.
Who our paid ads services are built for
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SMEs
Ready to invest in paid acquisition but tired of agencies that optimize for clicks.
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Enterprises
Running complex multi-channel campaigns who need a partner with the rigor their finance teams demand.
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D2C and ecommerce brands
Running performance-heavy growth strategies. Shopping, Performance Max, Meta DPA, and full-funnel measurement.
Why Leap Radius for performance marketing
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Paid by performance, not by spend
We don't take a percentage of media spend. We charge for management, and our success is tied to your ROAS.
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Real attribution, not last-click theater
Multi-touch attribution, server-side tracking via GA4, Meta CAPI, Google Enhanced Conversions.
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Creative is part of the strategy
Most agencies treat creative as someone else's problem. We brief, produce, and test creative as part of every engagement.
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Senior strategists run accounts
Your account isn't handed to a junior after the kickoff.
Frequently asked questions
What's the minimum ad budget you work with?
We typically work with monthly ad budgets of ₹1,00,000 / $1,200 and above.
How is your fee structured?
Flat monthly retainer based on scope and number of channels — not a percentage of ad spend.
How long until we see results?
Quick wins appear within 2-4 weeks. Sustained ROAS improvement takes 60-90 days.
Do you handle creative production?
Yes — copy, static creatives, and motion. For full video production, we coordinate with trusted production partners.
Can you work with our existing in-house team?
Yes. Many engagements are hybrid — we handle strategy and platform execution while your team owns creative or content.
Related services
Ready to make every rupee earn?
Book a free 30-minute paid media audit. We'll review your current campaigns, identify the biggest efficiency gaps, and tell you honestly whether we can move your numbers.