Analytics & Conversion Rate Optimisation in India
More traffic is not always the answer. Most websites convert between 1-3% of visitors — which means 97 out of 100 people who found you left without becoming a customer. Analytics and CRO fix the leak before you spend more on acquisition.
Why most analytics setups fail to drive decisions
Most businesses have Google Analytics installed. Very few have it set up correctly, and fewer still use it to make decisions. The gap between data and action is where revenue gets lost.
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Broken or misconfigured tracking
GA4 installed but events not firing correctly, conversions not defined, or UTM parameters missing. The data looks complete but is fundamentally unreliable.
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No conversion baseline
Nobody has measured what the current conversion rate actually is by channel, device, or landing page. There's no baseline to improve from.
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Opinion-driven decisions
Design and UX changes made based on stakeholder preference rather than data. High-traffic pages with obvious friction go untouched for years.
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Vanity dashboards
Reports full of sessions, pageviews, and bounce rate — but no view into which pages lose visitors, which CTAs convert, or what a visitor is worth.
Our analytics and CRO services
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GA4 & GTM Setup
Full GA4 configuration with correct event taxonomy, conversion tracking, custom dimensions, channel groupings, and Google Tag Manager container setup.
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Conversion Rate Audit
Page-by-page analysis of friction points, drop-off stages, form abandonment, CTA placement, and mobile usability issues that are costing you conversions.
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A/B Testing & Experimentation
Hypothesis development, test design, statistical significance planning, and execution of A/B and multivariate tests on high-traffic pages.
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Heatmaps & Session Recording
Hotjar or Microsoft Clarity setup, scroll depth and click map analysis, session recording review, and synthesis into actionable UX recommendations.
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Analytics Reporting & Dashboards
Custom Looker Studio dashboards built around your business KPIs — not vanity metrics. Real-time visibility into what's driving revenue.
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Funnel Analysis & Optimisation
Multi-step funnel mapping — from paid click to conversion — with quantified drop-off at each stage and a prioritised fix list.
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Our analytics and CRO process
- Week 1
Audit & tracking review
Full audit of existing GA4 / GTM setup, conversion event validation, UTM hygiene check, and identification of tracking gaps. Output: a data reliability score and fix list.
- Week 2-3
Fix & instrument
Tracking fixes deployed, conversion goals defined, heatmap and session recording tools installed, and baseline conversion rates established by page and channel.
- Month 2 onwards
Test and iterate
Monthly A/B test cycle: hypothesis, design, launch, analysis, and implementation of winners. Continuous funnel analysis to find the next highest-leverage test.
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Decision-grade reporting
Monthly reporting tied to business outcomes — revenue, leads, cost per acquisition — not just traffic. Dashboards your leadership team can actually read.
Who our analytics and CRO services are built for
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Businesses investing in paid traffic
Where a 1-2% improvement in conversion rate has an immediate, measurable impact on cost per acquisition and ROAS across every paid channel.
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Ecommerce and D2C brands
With product and category pages generating traffic but leaving revenue on the table through checkout friction, poor product page structure, or weak social proof.
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In-house teams and growth leads
Who need clean data infrastructure and a structured experimentation programme they can run and report on internally.
Why Leap Radius for analytics and CRO
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Clean data first
We fix tracking before drawing conclusions. Every engagement starts with a tracking audit — because optimising based on bad data makes things worse, not better.
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Statistical rigour
We design tests with proper sample size calculations and significance thresholds. No declaring winners on 50 conversions.
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Cross-channel view
CRO is not just landing page button colour. We look across SEO, paid, email, and organic social to understand the full path from impression to conversion.
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Tied to revenue
Every test is framed around a revenue hypothesis. We report on conversion rate, revenue per visitor, and cost per acquisition — not clicks.
Frequently asked questions
Is my GA4 set up correctly?
Most aren't. Common issues include incorrect event parameters, conversions not marked as key events, cross-domain tracking failures, and UTM data missing from paid campaigns. We audit and fix.
How long before we see CRO results?
Quick wins from fixing obvious UX friction can show results within weeks. Statistically valid A/B tests on lower-traffic pages take 4-8 weeks per test. CRO is a programme, not a one-time fix.
What tools do you use?
GA4, Google Tag Manager, Looker Studio, Hotjar, Microsoft Clarity, VWO, and Google Optimize. We work with whatever is already in your stack where possible.
Can you work alongside our existing development team?
Yes. We provide the analytics strategy, test hypotheses, and implementation specs. Your development team implements, or we handle implementation directly.
Do you need access to our website backend?
For GTM implementation, we need GTM container access. For A/B testing, we typically work via GTM or a testing platform that doesn't require backend access.
Related services
Ready to convert more of the traffic you already have?
Book a free 30-minute conversion audit call. We'll review your current analytics setup, identify your highest-impact tracking gaps, and show you where visitors are dropping off.